No B.S. Guide to Brand-Building by Direct Response
The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.