No B.S. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

This is a quick and fairly painless read, with some sound advice on ignoring how the big boys do marketing. What Kennedy has to say about effective marketing could be summed up in 10 bullet points and, in fact he does: Rule 1: There will always be an offer Rule 2: There will be a reason to respond rig......more

The 2 stars are only for Dan Kennedys opening content ( and small last part) which sets out a great reminder of what good direct marketing foundational principles should be - which can play a key part in a successful campaigns - as with majority of Dan's info , his wisdom is gold even if it wasn't a......more

This was a really good book, especially for business majors. It shouldn't be thought of as a sales book for just people in sales. If you are an entrepreneur or in marketing or a small business owner...this is a really helpful guide to selling your business, creating new consumer leads, and even sell......more

I'm not a sales person, but I found this book very practical. It lived up to it's name and contained no B.S. No fluff. No warm fuzzies either. Just the strait dope on how to do sales better. On of the core principles in the book was you should be selling to people who want to buy, not just anybody. I......more

With a title like this how could I not read it! I love Dan Kennedy and all his buisness books. He really is a pioneer in marketing and I can honestly say that by following his wisdom and expertise I have never been disappointed in my marketing results. A must read for any bdoy in business even if yo......more