NEXT
Leading Through the New Realities

Leadership used to be tested by one crisis at a time. Today it is tested by four at once: volatility, AI disruption, talentism and the sustainability imperative. Most books tackle them separately. NEXT shows you how to navigate all four simultaneously.Drawing on decades leading a major multinational across 17 countries and 110 nationalities, Alain Bejjani distils hard-won experience into principles both timeless and urgently relevant: how to build trust when everything shifts, how to execute boldly while staying adaptable, how to develop talent in an AI-augmented world and how to create value that outlasts the next disruption.Bejjani’s leadership was forged in conditions most books ignore: Lebanon’s civil war, political upheaval, a global pandemic, digital transformation. What emerges is not leadership theory, but leadership as it’s actually practised – in volatile markets, across cultures, under pressure, in real time.The old rules no longer apply. What comes next is up to you.