Negotiation, Brian Tracy
Negotiation, Brian Tracy
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Negotiation
The Brian Tracy Success Library

Author: Brian Tracy

Narrator: Brian Tracy

Unabridged: 2 hr 1 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/13/2013


Synopsis

Negotiation is an essential element of almost all of our interactions—personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do.

Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

• Utilize the six key negotiating styles

• Harness the power of emotion in hammering out agreements

• Use time to your advantage

• Prepare like a pro and enter any negotiation from a position of strength

•Gain clarity on areas of agreement and disagreement

• Develop win-win outcomes

• Use the power of reciprocity

• Know when and how to walk away

• Apply the Law of Four

• Plus much more

Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable book puts the power of negotiation right in your hands.

About Brian Tracy

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He is the top selling author of over forty-five books that have been translated into dozens of languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.


Reviews

Goodreads review by Hellen on January 06, 2023

Tiene únicamente el punto de vista como comprador no como vendedor, tiene conceptos generales muy buenos sobre la negociación pero sí estas familiarizado con el tema o sos un negociador profesional no encontrarás muchos conceptos nuevos......more

Goodreads review by Mhr on March 17, 2018

remember always to the right win/win deal with people .. U're negotiating for akhira otherways ;)......more

Goodreads review by CA Ram on April 27, 2024

Brian Tracy is an omniscient author who can share his insights into personal management, administration, business, growth, etc. This book is a marvel from him as well. Tracy's exploration of negotiation, a pivotal skill in the realms of sales and marketing, is not just theoretical. His insights are i......more

Goodreads review by Vivek on December 29, 2020

While the content is good, it felt like the negotiation tips and examples were primarily from the buyer's perspective and not as much from the seller's perspective. So, if you are looking to improve your negotiation skills as a sales person, this may not be the best book.......more

Goodreads review by Duy Anh on July 27, 2017

Short but very comprehensive book about the art of negotiation. The book tells really simple but crucial principles about the art of negotiation. However, though the principles might sound simple, practicing and implementing them in real life is not easy at all.......more