Negotiation Boot Camp, Ed Brodow
Negotiation Boot Camp, Ed Brodow
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Negotiation Boot Camp
How to Resolve Conflict, Satisfy Customers, and Make Better Deals

Author: Ed Brodow

Narrator: Ed Brodow

Abridged: 2 hr 56 min

Format: Digital Audiobook Download (DRM Protected)

Published: 12/26/2006


Synopsis

We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, or settling a dispute with a friend or spouse. In this groundbreaking book, negotiation expert Ed Brodow shows us how to settle conflicts amicably to reach a win-win solution every time.

Taking a page from the Marines’ Parris Island Boot Camp, Brodow drills listeners on the basic skills needed to master the art of negotiation. After completing Brodow’s basic training program, you will have learned how to:
Conquer your fear of confrontation and overcome the negative behaviors that hold you back
Identify and develop your personal negotiation style
Assess the other side’s strengths and weaknesses
Get the other side to make concessions without giving up any of your goals
Master the art of listening to understand the other side’s position and strengthen your own
Avoid getting sidetracked by personal or emotional issues
Create an atmosphere of trust in which the other party is a collaborator rather than a competitor
Break through impasses and close the deal

Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most listeners never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He shows how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.

About The Author

ED BRODOW is one of corporate America’s best-known and most successful negotiation experts. The creator of the acclaimed Negotiation Boot Camp ™ Seminars, he has taught his techniques to such corporations as Microsoft, AT&T, Starbucks, Goldman Sachs, The Hartford, and American Express. He has appeared on PBS, Fox News, and Inside Edition, and has been featured in publications such as the Washington Post, Entrepreneur magazine, and SmartMoney. He lives in Monterey, California.


Reviews

Goodreads review by Gordon

A very good book that teaches the basics of negotiating whether in the business world or for a raise at work. This is the kind of book that should read and re-read and then kept handy. The price you pay for it ($10 or so) will be repaid multiple times over when you successfully negotiate an awesome......more

Goodreads review by Jake

Reading this, I did gain a few new perspectives towards negotiating. But I think this book mostly puts into words things we already know. "Treating people respectfully turns out better than being confrontational." This is common sense, but there may be situations you don't realize you're coming across......more

Goodreads review by Geri

did not finish I listened to the audio book. It was helpful, but very repetitive and I don't think I was in the right mindset to pay attention to it. I would like to pick this up again sometime in the future or read it slowly in my own time and not when I'm driving to work with a 3 week rental from t......more

Goodreads review by Lee

Great little book on negotiation, has the feel of Dale Carniegie, the self-help type book. His repeated references to Columbo should be fewer, and he probably should not speculate on the Cuban Missile Crisis, since he is way out of his league. Still, when Brodow is focused on what he does best, teac......more


Quotes

Advance praise for Negotiation Boot Camp

“Ed Brodow is the King of Negotiators. Negotiation Boot Camp is witty, incisive, instructive, pithy, and chock-full of real-world examples; it shows us how to succeed—not just in negotiations but also in life itself. This is a must-read.” —Harvey Pitt, Chairman of the Securities and Exchange Commission, 2001–2003, and CEO and Founder of Kalorama Partners, LLP

“Negotiation Boot Camp is not just another book on negotiating. It should be required reading for people who want to improve their business and personal relationships.”
—Joseph C. Mitcho, Vice President, Organizational Development, Wood Group ESP, Inc.

“This is THE BOOK for career women who have any trepidation about negotiating. It is easy to read, and filled with everything you need to know about making deals.”
—Marjorie Brody, CEO of Brody Communications Ltd. and author of Career Magic: a Woman’s Guide to Reward & Recognition