Nanovation, Kevin Freiberg
Nanovation, Kevin Freiberg
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Nanovation
How a Little Car Can Teach the World to Think Big and Act Bold

Author: Kevin Freiberg, Jackie Freiberg, Dain Dunston

Narrator: Dean Gallagher

Unabridged: 13 hr 59 min

Format: Digital Audiobook Download

Publisher: Oasis Audio

Published: 08/23/2011

Includes: Bonus Material Bonus Material Included

Synopsis

Do you have the eyes, the ears, and the hands to be a Nanovator? You’re about to find out. In India, entire families—too poor to afford a car—crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor’s venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata’s imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!

About The Author

Drs. Kevin and Jackie Freiberg are the authors of NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, an international bestseller, and Boom! 7 Choices for Blowing the Doors Off Business-As-Usual. The Freibergs have a global consultancy that equips leaders for a world of change. They have been interviewed by CBS’s 60 Minutes and appeared on CNBC and the CBS Morning News. Their articles have been published in the Wall Street Journal, Business Week, India’s Economic Times, and USA Today.Dain Dunston helps some of the world’s smartest companies build cultures of innovation. For more than 25 years, he’s coached leaders on how to communicate with their people to build teams that are branded to the bone. Dain has worked with leaders in many of the world’s top automotive, high-tech, health care, retail, and hospitality companies—IBM, Lilly, Bayer, Office Depot, Sherwin-Williams, Carlson, BMW and Audi—helping them link purpose to performance, inspiring game-changing breakthroughs and building great brands.

Reviews

Goodreads review by Riccardo on November 23, 2012

A fantastic inspiring story: rooted in the actual and practiced Tata's organizational values (set by the founder almost 150 years ago! - to note that Tata has since then operated from what we call today Social Responsibility perspective). It truly represents what can be achieved with a clear vision,......more

Goodreads review by Chris on April 06, 2018

I listened to the audio book. It was too long and talked as much or more about Southwest Airlines and the authors book "Nuts" as it did about Tata Motors and the Nano car they created. The book is filled with good ideas and how companies can challenge the status quo and get things done with the right......more

Goodreads review by Michelle on April 24, 2025

written too early - the nano never even took off. skipped so many pages of one-sided worship of a capitalist business man and his empire (despite his great CSR contributions, it's important to show multiple sides of a character if you are doing an analysis of their success). felt like propaganda. I r......more

Goodreads review by Alok on July 11, 2019

A littly lengty. Too much usage of word "Nanovation". Sentences get repeated over and over. But a nice read.......more

Goodreads review by Suyog on April 19, 2020

This book was published well early when Nano was seen getting success. But as they say, success will never have a meaning without failure. And thus this book scribes out the entire journey of Nano right through its inception to it's initial stage reception by Indian Crowds. About the Authors: Kevin &......more

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