My Life in Advertising

Name: My Life in Advertising
Brand: Author's Republic
Availability: InStock
Author: Claude C. Hopkins
ISBN: 9798875125553

Author: Claude C. Hopkins

Narrator: Mike Woodly

Unabridged: 5 hr 15 min

Format: Digital Audiobook Download

Publisher: Independently Published

Published: 04/10/2024

Categories: Nonfiction, Business & Economics

Synopsis

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry but also imparts the wisdom and strategies he developed along the way. Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.

Reviews

Goodreads review by Andreea on August 04, 2019

This is books is so actual it's weird. Although there were some tips & tricksno longer available, I really enjoyed reading this.......more

Goodreads review by Sean on May 09, 2013

My Life in Advertising by Claude Hopkins offers a series of anecdotes by the author presenting his successes and failures in advertising. Since the book features insights in the author’s life rather than mundane lists of suggestions, My Life in Advertising is far more interesting than other books on......more

Goodreads review by Vassilena on September 02, 2018

A great read that shows advertising efficiency was a thing in the past, as well.......more

Goodreads review by Mattias on October 04, 2023

My Life in Advertising av Claude Hopkins och Confessions of an Advertising Man av David Ogilvy. Två biografier av första och tredje generationens reklammän. Båda är väldigt underhållande och läsvärda. Brukar undvika att läsa biografier om ”entreprenörer” - pga hela skill-luck-problematiken - men själ......more

Goodreads review by Rolands on September 19, 2022

I am pleased to see basics proving again to be timeless. Techniques such as AB testing, appealing to the value the consumer would gain from a product or service, serving the consumer before even taking money and others, treating consumers as capable and smart people, etc. The book is old. It was writ......more