My First Time, Phil Growick
My First Time, Phil Growick
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My First Time
Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It

Author: Phil Growick

Narrator: Mike Chamberlain and Nicole Vilencia; with contributing authors

Unabridged: 4 hr 56 min

Format: Digital Audiobook Download

Published: 09/17/2012


Synopsis

All youve heard about the crazy world of advertising doesnt even come close. From the top ad people all over the worldthe ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourselfcome their own stories, in their own words, about the first work they ever did and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either. Just a few of the top creative leaders whose stories youll hear areMark Fitzloff,Susan Hoffman,Ted Royer,Rosie Arnold, andJeremy Craigen. Each track includes a bonus section with the authors reading their own stories in their own voice

About Phil Growick

Phil Growick is the managing director of the Howard-Sloan-Killer Group in New York City, the retained executive search firm specializing in top talent in all forms of media. His friendships with some of the world’s most influential advertising creatives led to this book’s creation. His first Sherlock Holmes novel, The Secret Journal of Dr. Watson, was published in May 2012.


Reviews

Goodreads review by Chris

I listened to the audio book. I really cannot recommend it unless you are in the Ad world. The book starts with a lesson about the acronyms used in the book and the number of acronyms rivals the military or any large global or multi-national company and they are confusing. The author's makes many att......more

Goodreads review by Vlad

Really uneven. This is one of those "compilation" books, where the author named reaches out to his network and asks people if they'd be willing to write about a "first" experience in the industry. Some of the contributors really put thought and effort into it, and share great stories and/or interest......more