All youve heard about the crazy world of advertising doesnt even come close.
From the top ad people all over the worldthe ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourselfcome their own stories, in their own words, about the first work they ever did and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.
Just a few of the top creative leaders whose stories youll hear areMark Fitzloff,Susan Hoffman,Ted Royer,Rosie Arnold, andJeremy Craigen.
Each track includes a bonus section with the authors reading their own stories in their own voice
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven...
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Imagine knowing how the human mind works... having the power to influence and motivate people at will to buy your products and services... what would that be worth to you?
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