Mr. Shmooze, Richard Abraham
Mr. Shmooze, Richard Abraham
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Mr. Shmooze
The Art and Science of Selling Through Relationships

Author: Richard Abraham

Narrator: Peter Ganim

Unabridged: 2 hr 55 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Synopsis

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking," nor is it about "persuading." Selling, believe it or not, is about "giving." Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor and wisdom into their lives. Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients. They include: Bringing extraordinary passion and energy to personal communications Elevating ordinary experiences to create extraordinary memories Building a network with people in all walks of life not just VIPs Generating contagious, positive feelings, lifting spirits because people buy with their emotions Understanding that even small, positive gestures can lead to huge, long-term results

Reviews

Goodreads review by Peter Dikeos on January 01, 2019

This is a great book that talks about a fictional character called Mr. Shmooze. As the name suggests, Mr. Shmooze is the perfect example of how to be in tune with the needs of the people around him, and make them feel like they are the most important thing in their lives. With many influences from t......more

Goodreads review by Melissa on December 03, 2019

Quick - fast - fun read. I totally agree with most everything in this book & feel I do a pretty good job at practicing what this book preaches. The only thing I didn't totally agree with is buying all these gifts to try to further your relationship with people. If everyone is getting goodies from Mr......more

Goodreads review by Ronnie on June 13, 2017

Very easy and quick read. Will quickly inspire you to really care for your clients in unexpected ways. Keys for selling chapter 1 -compliment people and say something exciting every time you engage -Make people laugh and find commonalities and paint specific pictures for people to get them excited -Spec......more

Goodreads review by Devon on February 13, 2018

this was an interesting quick read about a sales consultant shmoozing clients. I didn't find it be super informative other than telling the reader to make their clients happy and give them gifts. It was just stories about the subject character goes throughout his day.......more

Goodreads review by Radley on March 22, 2022

Great short read. Will read it a couple more times to reinforce the ideas.......more

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