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Moving to Outcomes
Why Partnerships are the Future of Marketing
Author: Robert Glazer
Narrator: Robert Glazer
Unabridged: 3 hr 39 min
Format: Digital Audiobook Download
Publisher: Random House Audio
Published: 03/22/2022
Category: Business & Economics - Marketing
Includes:
Bonus Material
Synopsis
Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show listeners how to do so for themselves.
*Includes a downloadable PDF of the glossary from the book
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show listeners how to do so for themselves.
*Includes a downloadable PDF of the glossary from the book