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Monetizing Innovation
How Smart Companies Design the Product Around the Price
Author: Madhavan Ramanujam, Georg Tacke
Narrator: Darren Stephens
Unabridged: 7 hr 28 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 10/10/2023
Includes:
Bonus Material
Synopsis
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you.