Mindless Eating, Brian Wansink, PhD
Mindless Eating, Brian Wansink, PhD
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Mindless Eating
Why We Eat More Than We Think

Author: Brian Wansink, PhD

Narrator: Brian Wansink, PhD

Abridged: 5 hr 32 min

Format: Digital Audiobook Download

Published: 10/17/2006


Synopsis

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.

• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry
you feel?
• How much would you eat if your soup bowl secretly
refilled itself?
• What does your favorite comfort food really say
about you?
• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden clues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

About The Author

Brian Wansink, PhD, is an Iowa native who earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and a professor of nutritional science at Cornell University, where he is also the director of the Cornell Food and Brand Lab. The author of a number of professional books on food and consumer behavior, Dr. Wansink lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.


Reviews

Goodreads review by Kinga on April 15, 2017

I fear of dying from hunger. It’s a very unreasonable fear because what are my chances of dying from hunger? Yet, this is what I must fear because each time my dinner arrives I eyeball it cautiously wondering whether it is enough. All sorts of food sharing events are a particular torture because I'm......more

Goodreads review by Richard on January 04, 2021

See an important related article in the New York Times: "In Obesity Epidemic, What’s One Cookie?" (10 March 2010) by Tara Parker-Pope. Wansink's book combines diet instructions with lessons on the cognitive flaws in the human psyche that make dieting necessary for so many of us. He runs a "food psycho......more

Goodreads review by Shaun on March 24, 2019

Brian Wansink is a food psychologist, an American professor, and a former Executive Director of the USDA's Center for Nutrition Policy and Promotion. His book Mindless Eating summarizes some of his research, much of which is focused on how external cues like packaging, portion sizes, and presentatio......more

Goodreads review by Tiffany on December 02, 2012

I read this book for work. It was one of my goals this year. I am an oncology dietitan by day since my husband seems to think that we need actual food to eat and books just won’t cut it (pah!). I was amazing! I absolutely loved it. I have presented his information 3 different times to other dietiti......more


Quotes

“[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.”—Boston Herald

"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly