Millennials With Kids, Marissa Vidler
Millennials With Kids, Marissa Vidler
List: $29.98 | Sale: $20.99
Club: $14.99

Millennials With Kids
Marketing to this Powerful and Surprisingly Different Generation of Parents

Author: Marissa Vidler, Jeff Fromm

Narrator: Sean Pratt, Marguerite Gavin

Unabridged: 5 hr 43 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/01/2015

Includes: Bonus Material Bonus Material Included


Synopsis

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more
A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

Reviews

Goodreads review by Aaron

I love this kind of stuff. The book had a Don Norman feel to it.......more

Goodreads review by Megan

Very relatable......more

Some of the data-driven insights were interesting, but having it read by the voice of “In one mile, turn left” phone map app was very unappealing.......more

Goodreads review by Darren

Millennials, a large group of society that is prime for marketing at, is something you cannot afford to ignore; yet many of the old “marketing tricks” or tried-and-tested approaches are not so relevant today. Millennials with kids, oh what a brave new world that awaits our considered marketing might......more