Microsoft Secrets: How the Worlds Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People, Michael A. Cusumano; Richard W. Selby
  • List: $24.95  |  Sale: $17.47
    Club: $12.47
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Microsoft Secrets: How the Worlds Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People

Author: Michael A. Cusumano; Richard W. Selby

Narrator: David Drummond

Unabridged: 18 hr 3 min

Format: Digital Audiobook

Publisher: Blackstone Audiobooks

Published: 02/09/2016

Genre: Business & Economics - Corporate & Business History

Synopsis

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsofts innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the Brain Trust of talented employees and exceptional management; bang for the buck competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selbys masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industryand stay there.

Recommended

Business Adventures Twelve Classic Tales from the World of Wall Street, John Brooks
Business Adventures
by John Brooks

List: $22.50

Sale: $15.75

Club: $11.25

Narrator: Johnny Heller
Published: 08/26/2014

The Everything Store Jeff Bezos and the Age of Amazon, Brad Stone
The Everything Store
by Brad Stone

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Pete Larkin
Published: 10/15/2013

Creating Magic 10 Common Sense Leadership Strategies from a Life at Disney, Lee Cockerell
Creating Magic
by Lee Cockerell

List: $17.50

Sale: $12.25

Club: $8.75

Narrator: Lee Cockerell
Published: 10/14/2008

Hatching Twitter A True Story of Money, Power, Friendship, and Betrayal, Nick Bilton
Hatching Twitter
by Nick Bilton

List: $17.50

Sale: $12.25

Club: $8.75

Narrator: Daniel May
Published: 11/05/2013

Salt Sugar Fat How the Food Giants Hooked Us, Michael Moss
Salt Sugar Fat
by Michael Moss

List: $22.50

Sale: $15.75

Club: $11.25

Narrator: Scott Brick
Published: 02/26/2013

Tim Cook The Genius Who Took Apple to the Next Level, Leander Kahney
Tim Cook
by Leander Kahney

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: Jonathan Cowley
Published: 04/16/2019

Billion Dollar Whale The Man Who Fooled Wall Street, Hollywood, and the World, Bradley Hope
Billion Dollar Whale
by Bradley Hope

List: $25.98

Sale: $18.19

Club: $12.99

Narrator: Will Collyer
Published: 09/18/2018

American Icon Alan Mulally and the Fight to Save Ford Motor Company, Bryce G. Hoffman
American Icon
by Bryce G. Hoffman

List: $22.99

Sale: $16.09

Club: $11.49

Narrator: Pete Larkin
Published: 06/04/2012

Never Lost Again The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality, Bill Kilday
Never Lost Again
by Bill Kilday

List: $26.99

Sale: $18.89

Club: $13.49

Narrator: Rob Shapiro
Published: 06/19/2018
{"id":"1231876","ean":"9781504673990","abr":"Unabridged","title":"Microsoft Secrets: How the Worlds Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People","subtitle":"How the Worlds Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People","author":"Michael A. Cusumano; Richard W. Selby","rating_average":"0","narrator":"David Drummond","ubr_id":"1231876","abr_id":"0","ubr_price":"24.95","abr_price":"0.00","ubr_memprice":"16.22","abr_memprice":"0.00","ubr_narrator":"David Drummond","abr_narrator":"","ubr_length":"Unabridged: 16 hr 40 min","abr_length":"Abridged: "}