Meatball Sundae
Is Your Marketing Out of Sync?

A meatball sundae happens when good marketing ideas get mashed with each other and create something that just doesn't quite fit...have seen this happen many times; a group tasked to focus on a particular issue gets too 'ingredient' heavy...this is a great book on how to leverage new marketing tools.......more

New Marketing=blogs, YouTube, social networking, stellar customer service, word of mouth, niche products that may be customizable, customers seek out product because they want it Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor......more

Would've rated this two stars simply for being a book addressed to the business opportunities of a very specific point in time (late '00s). But in its final third Godin manages to stick the landing with stronger organization and more principle-based content. That said, if you were paying even casual......more

Seth did it again. A short but sweet book capable of revolutionizing everything you thought was true (and that is not). Regardless of its now more than 10 years of life, this book's teaching are incredibly current (maybe more so now than a decade ago). The book is about the concept of the New Marketi......more