Measure What Matters
Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

The book has not aged well. The measurement criteria are very vague and don't take into account the complexities of today's Internet environment. It has a good overview of PR measurement methods, but most of them won't serve to the new media environment and are only available to large companies with......more

Ms. Paine's clear listing of what to do to monitor your company or institution's key relationships is very valuable. She explains how the relationships between companies and their customers has changed drastically with the rise of social media. I appreciated her numbered steps and examples of some o......more

"Nifty stuff," concludes Larissa and James Grunig in the Foreward. A must for anyone who takes their PR or Social Media work seriously enough to get in the habit of measurement and evaluation. If you care whether your communications hit objectives, read this. It answers the why and how to develop a......more

I'm currently writing a dissertation on measurement and PR, this book was recommended to me. For a book published in 2011 I found it rather out of date. Absolutely no mention of semantic analytics which is where the industry is moving towards. Having said that this book is one of the better ones on......more