Maximum Influence, Kurt Mortensen
Maximum Influence, Kurt Mortensen
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Maximum Influence
The 12 Universal Laws of Power Persuasion

Author: Kurt Mortensen

Narrator: Timothy Andrés Pabon

Unabridged: 8 hr 49 min

Format: Digital Audiobook Download

Publisher: AMACOM

Published: 01/03/2023

Synopsis

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion.These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves.These laws include:The law of dissonanceThe law of contractThe law of expectationThe law of esteemThe law of obligationIn Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out.Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence!

About Kurt Mortensen

KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma.

Reviews

Goodreads review by Feng on May 06, 2017

I was put off by the first part of the book. The author spent too much pages on obvious things to promote the book but did not say anything new. Fortunately, the rest of the book is much better. The work “influence” is very broad. Sometimes the author conflates it with “persuasion”, which means “movi......more

Goodreads review by Chris on February 28, 2024

I listened to the audiobook and it’s pretty good. I have heard it said that everyone works in Sales. We all need to persuade others at one point or frequently in our daily lives and this book will help you with persuading others. I definitely recommend this book and will probably listen to it again......more

Goodreads review by Jeff on February 03, 2018

Loved it! Kurt does a phenomenal job of breaking down simple persuasion skills that are important to have no matter your position from a personal or professional standpoint. I have already implemented many of these laws, as he has suggested, and already noticed a significant increase in my confidenc......more

Goodreads review by Lana on June 24, 2019

I read this book and I will keep it for reference, because it is a source of very clear and logically organized information related to sales, business arguments, marketing, and even consumer behavior.......more

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