Maximum Influence 2nd Edition
The 12 Universal Laws of Power Persuasion

I was put off by the first part of the book. The author spent too much pages on obvious things to promote the book but did not say anything new. Fortunately, the rest of the book is much better. The work “influence” is very broad. Sometimes the author conflates it with “persuasion”, which means “movi......more

I listened to the audiobook and it’s pretty good. I have heard it said that everyone works in Sales. We all need to persuade others at one point or frequently in our daily lives and this book will help you with persuading others. I definitely recommend this book and will probably listen to it again......more

Loved it! Kurt does a phenomenal job of breaking down simple persuasion skills that are important to have no matter your position from a personal or professional standpoint. I have already implemented many of these laws, as he has suggested, and already noticed a significant increase in my confidenc......more

I read this book and I will keep it for reference, because it is a source of very clear and logically organized information related to sales, business arguments, marketing, and even consumer behavior.......more

It could be four stars for you if you haven't read the information in this book elsewhere. I myself had read much of it in other books and articles – but overall it was a good review and worthwhile.......more