Maximize Your Social, Neal Schaffer
Maximize Your Social, Neal Schaffer
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Maximize Your Social
A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Author: Neal Schaffer

Narrator: Neal Schaffer

Unabridged: 6 hr 42 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 01/03/2021


Synopsis

Today, there are still a large number of companies who, while engaging in social media, dont have a strategic approach nor have ever created an actual social media strategy document that can be shared internally.  Furthermore, many companies dont even calculate how effective they are at their social media, one of the critical components of implementing any social media strategy.  While companies spend more time, and money, in their social media efforts, the need to create an internal plan (= strategy) that everyone internally can understand gets greater by the day. Maximizing Social will be the practical book that will allow any business, big or small, to create and maintain their own social media strategy.  Period.  No more paying agencies or hiring expensive consultants.  One read of this book and any business will have a clear vision of what they need to do to create and execute upon their social media for business roadmap. As such, the organization of the content will be very similar to the actual social media consulting strategies I have written for clients.  The overall organization of the book will look as follows: How Far Social Media has Evolved and the Absolute Necessity for Creating a Social Media Strategy Preparing for the Creation of Your Social Media Strategy Elements of a Profitable Social Media Strategy Mechanics of a Profitable Social Media Strategy Maintaining Your Social Media Strategy

About Neal Schaffer

For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Schaffer has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He’s launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.


Reviews

Goodreads review by Neal on June 03, 2014

I wrote this book to help businesses leverage the potential of social media. As I am a social media consultant, the books models the advice that I give to my social media strategy consultants. If you're looking for ways of better leveraging social for your business - or you're just getting started -......more

Goodreads review by Daria on December 31, 2018

I found this book a bit outdated, and I don’t think that back to 2014 when it was written the author estimated correctly the potential of each social network he was talking about. I didn’t have enough information about Instagram, I wanted to read about it more. It would have been great, is the autho......more

Goodreads review by Jarry on January 04, 2021

read for class's assignment... don't enjoy it much. but the idea that analyzing your competitors' social media accounts as baselines for your metrics and good examples is brilliant.......more

Goodreads review by Fabrizio on November 06, 2014

This is a great read that offers some super ideas and info about Social Media Marketing. If you are in business today you need to learn how to use these platforms to promote your business. In most cases it doesn't cost any money, just some time. This book offers you the information to develop a winnin......more

Goodreads review by Gordon on May 22, 2014

A must read for anyone seeking to improve their use of social media in your business. Well constructed; easy to read; follow and adopt the lessons clearly defined in it's pages. Schaffer draws on his years of success and experience to illustrate best practices of social engagement. Well worth your t......more