Mastering the New Media Landscape, Barbara Cave Henricks
Mastering the New Media Landscape, Barbara Cave Henricks
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Mastering the New Media Landscape
Embrace the Micromedia Mindset

Author: Barbara Cave Henricks, Rusty Shelton

Narrator: Rusty Shelton

Unabridged: 4 hr 1 min

Format: Digital Audiobook Download

Published: 03/07/2016

Synopsis

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Reviews

Goodreads review by Mike on February 05, 2018

It's incredibly unclear to me who the audience for this book is supposed to be. Regardless, I can only assume having read other books on digital marketing that I found very informative, that I am not a member of that audience. Everything prior to diving in to the book, including online descriptions,......more

Goodreads review by Mary Jacobs on June 27, 2020

Excellent book I took pages of good notes to develop my online presence and strategy. The book was full of insights that I can implement immediately.......more

Goodreads review by W. on March 27, 2016

This Book Teaches Current Insights from Seasoned PR Experts When I want to learn a new skill or gain insight into a current situation, I look for the best expert and hang on their every word. In the area of book promotion and selling books and publicity, Barbara Cave Henricks and Rusty Shelton are tw......more

Goodreads review by Lisa on August 12, 2016

This book is a must-read for authors and entrepreneurs who are looking to connect with readers and influencers. It will help them reach more readers and also create new opportunities in their businesses. I recommend it regularly to my author clients.......more

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