Mastering the New Media Landscape: Embrace the Micromedia Mindset, Barbara Cave Henricks
  • List: $17.95  |  Sale: $12.57
    Club: $8.97
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Mastering the New Media Landscape: Embrace the Micromedia Mindset

Author: Barbara Cave Henricks, Rusty Shelton

Narrator: Rusty Shelton

Unabridged: 4 hr 1 min

Format: Digital Audiobook

Publisher: Berrett-Koehler Publishers

Published: 03/07/2016

Genre: Business & Economics - E-commerce - Internet Marketing

Synopsis

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Recommended

Social Media Marketing a Strategic Guide: Learn the Best Digital Advertising Approach & Strategies for Boosting Your Agency or Business with the Power of Facebook, Instagram, YouTube, Google SEO & More, Sean Buttle
Social Media Marketing a Strategic Gu...
by Sean Buttle

List: $15.99

Sale: $11.20

Club: $7.99

Narrator: Brian Housewert
Published: 08/21/2020

Social Media Marketing Mastery: Learn Advanced Digital Marketing Strategies That Will Transform Your Business or Agency on Understanding the Power of Analytics, Facebook Advertising, and Much More., Graham Fisher
Social Media Marketing Mastery: Learn...
by Graham Fisher

List: $15.97

Sale: $11.18

Club: $7.98

Narrator: Jonathan Ostrander
Published: 08/24/2020

Social Media for Direct Selling Representatives, Karen Clark
Social Media for Direct Selling Repre...
by Karen Clark

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Karen Clark
Published: 01/07/2016

The Essential Social Media Marketing Handbook A New Roadmap for Maximizing Your Brand, Influence, and Credibility, Gail Z. Martin
The Essential Social Media Marketing ...
by Gail Z. Martin

List: $27.98

Sale: $19.59

Club: $13.99

Narrator: Karen Saltus
Published: 06/01/2017

2020 Passive Income Ideas: 50 Ways to Make Money Online Through Passive & Active Income, Linas Pikturna
2020 Passive Income Ideas: 50 Ways to...
by Linas Pikturna

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: Heath Douglass
Published: 04/07/2020

Vision 20/20: The Secrets of Digital Marketing and It's Role In Growing Your Business, Danny Star
Vision 20/20: The Secrets of Digital ...
by Danny Star

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: Greg Benevent
Published: 10/15/2019

Network and Multi Level Marketing Mastery: Follow The Ultimate MLM Business Guide For Gaining Success Today Using Social Media! Learn The Pro’s Secrets on Attaining More Sales, Using Facebook and More, Graham Fisher
Network and Multi Level Marketing Mas...
by Graham Fisher

List: $15.97

Sale: $11.18

Club: $7.98

Narrator: Jonathan Ostrander
Published: 08/24/2020

The Age of Cryptocurrency How Bitcoin and Digital Money Are Challenging the Global Economic Order, Paul Vigna
The Age of Cryptocurrency
by Paul Vigna

List: $29.98

Sale: $20.99

Club: $14.99

Narrator: Sean Pratt
Published: 02/01/2015

Will Post for Profit How Brands and Influencers Are Cashing In on Social Media, D.M. Blaney
Will Post for Profit
by D.M. Blaney

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Roger Wayne
Published: 12/22/2020
{"id":"2544998","ean":"9781626568327","abr":"Unabridged","title":"Mastering the New Media Landscape: Embrace the Micromedia Mindset","subtitle":"Embrace the Micromedia Mindset","author":"Barbara Cave Henricks","rating_average":"1","narrator":"Rusty Shelton","ubr_id":"2544998","abr_id":"0","ubr_price":"17.95","abr_price":"0.00","ubr_memprice":"10.77","abr_memprice":"0.00","ubr_narrator":"Rusty Shelton","abr_narrator":"","ubr_length":"Unabridged: 4 hr","abr_length":"Abridged: "}