The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people a...
Learn how to become social marketing guru increasing the effectiveness of your content.
You can be a great photographer, and you even learn some Instagram tips. But social media marketing is something more. It's a science with a lot of small signs ...
All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And...
In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media d...
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue-one with far less competition . . . .
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Revised and updated with the latest on successful Twitter marketing
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your bu...
Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else?
Whether you want to (1) know how to use YouTube like a pro, (2) attract more fans and customers, or (3) market effectively and mak...
FINALLY! A SOCIAL MEDIA RESOURCE SPECIFICALLY FOR DIRECT SALES! With over $150 in additional online resources, this is the book you've been waiting for. Tailored specifically to those in "party plan" and network marketing direct selling businesses, ...
Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what i...
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