Marketing to the Social Web
How Digital Customer Communities Build Your Business

Very good guidance for who's starting on the Social Web world. Main concepts are introduced and important topics are covered, which one should definitely consider when building a Social Web Marketing strategy (e.g, the importance of Communities). As long as the book covers a big scope,it's a good idea......more

For some, especially those who just start learning about marketing in social media, this is a great book as it's able to build some theoretical framework on the subject. But I didn't find many new ideas here - most of them can be easily found on the Internet or any other books.......more

A light introduction to social marketing for the beginner complete with a definition for a blog. While this may not be a cut and paste job, there doesn't seem to have been much first hand research apart from running google searches. Weber pushes the idea of promoting your site, and then talks about h......more

I think this work by Larry Weber served as a useful guide for anyone concerned about effective marketing on the Internet in the modern age. It covers a number of matters related to the way that modern entrepreneurs are able to build up and sustain their businesses of interest. I think in this work L......more