Marketing to Mindstates
The Practical Guide to Applying Behavior Design to Research and Marketing

It is a nice book. This is not an academic narrative, but someone who applied the behavioral science in the retail field and got things done. I liked how the author illustrated some ideas with pictures in a very simple and direct way. Another great thing about this book is the website Will created,......more

As a marketer, I really recommended this book. It’s not that classic book of Marketing, you learned important concepts and insights in fields such as psychology, behavioral and neuroscience. I enjoy reading this book, personally I think it gives useful tools and information for people who wants to ac......more

The book is a short synopsis of Thinking Fast and Slow by Daniel Kahneman condensed for a marketing audience. If you are unfamiliar with Behavioral Economics, this would be a great starter. I like the way the author connects B.E. to the marketing world, but I found it a bit repetitive after reading......more

Most of the book was stuff I already knew from behavioral economics, consumer psychology, and neuroscience, but what really grabbed me was when the author talked about his time in market research at Frito-Lay. He went into how they simulated grocery store tests to see what changes would impact consu......more

I learned about this book after listening to a Brainy Business Podcast where Will Leach was interviewed. I first learned of Behavioural Economics about 10 years ago after reading Dan Ariely's Predictably Irrational book. I work in Marketing where understanding consumer behaviour is critically import......more