Marketing in the Age of Google, Vanessa Fox
Marketing in the Age of Google, Vanessa Fox
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Marketing in the Age of Google
Your Online Strategy IS Your Business Strategy

Author: Vanessa Fox

Narrator: Don Hagen

Unabridged: 5 hr 28 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 05/24/2011


Synopsis

In the age of Google, your customers are searching. Will they find you?
In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success.

Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google’s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today.

Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.

You’ll also discover how to:
• Integrate search strategy into all aspects of your business
• Cut through the data and get the actionable metrics you need
• Use data about what people are searching for as a valuable market research tool
• Get your company found through social media
• And more!

Whether you’re a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors.

Reviews

Goodreads review by Aj_03 on July 17, 2020

We understand the importance of being on the internet in todays times, you do not need a business degree nor a digital consultant to tell you that, yet the magnitude of one particular organization we may all be familiar with, Google, has been shaping the way marketers must use the internet and searc......more

Goodreads review by Marian on September 26, 2019

A pesar de estar cumpliendo 10 años, este libro sigue describiendo a la perfección la ciencia detrás de los motores de búsqueda y su importancia para cualquier empresa: "Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them infor......more

Goodreads review by Aaron on March 15, 2023

A solid book on Google marketing in general, but quite a bit out of date. Yet, there is good guidance for the beginner and can be thought of as a bit of a primer.......more

Goodreads review by Alex on July 15, 2020

Pretty dry but has good info; most useful is the last parts of each chapter as they give a summary/checklist.......more

Goodreads review by Chey on December 04, 2010

I found the book to be very informative. For a none computer person (I’ve made websites but only very smalltime) I would have liked more descriptions on some of the technical considerations such as meta data and how it appears to the audience. That was really my only complaint about the book, the ma......more