

Marketing Above the Noise
Achieve Strategic Advantage with Marketing that Matters
Author: Linda J. Popky
Narrator: Karen Saltus
Unabridged: 5 hr 43 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 06/01/2015
Categories: Nonfiction, Business & Economics, Marketing
Synopsis
Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.