Marketing Above the Noise, Linda J. Popky
Marketing Above the Noise, Linda J. Popky
2 Rating(s)
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Marketing Above the Noise
Achieve Strategic Advantage with Marketing that Matters

Author: Linda J. Popky

Narrator: Karen Saltus

Unabridged: 5 hr 43 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/01/2015


Synopsis

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.

Reviews

Goodreads review by Inka

I think I have read so many marketing books that even the good ones start to sound light and self-evident. This one had a nice flow, interesting examples and some great points - I enjoyed for instance the part talking about the importance of including the employees into marketing efforts. However, I......more

Goodreads review by Robbie

As a talented pianist as well as an experienced and insightful marketer, Popky brings a unique perspective to marketing strategy. I have used her tips and guidance to market my own business.......more

Goodreads review by Alex

It had some good info but was directed at a more corporate audience. Lots of case study examples to keep it interesting.......more