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Marketing 5.0
Technology for Humanity
Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
Narrator: Steve Menasche
Unabridged: 7 hr 8 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 03/23/2021
Synopsis
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.