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Marketing 4.0
Moving from Traditional to Digital
Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
Narrator: Jonathan Todd Ross
Unabridged: 4 hr 48 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 05/28/2019
Category: Business & Economics - Marketing
Synopsis
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.