Market Like You Mean It, Al Lautenslager
Market Like You Mean It, Al Lautenslager
List: $19.99 | Sale: $13.99
Club: $9.99

Market Like You Mean It
Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

Author: Al Lautenslager

Narrator: Kyle Tait

Unabridged: 6 hr

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/23/2018


Synopsis

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.

Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

Reviews

Goodreads review by Fiona

I was looking for more of a "how-to" book on marketing. However, there are good examples of how companies used some unconventional methods and messages to attract attention and get people to buy.......more

Goodreads review by Connie

This book is phenomenal!! Al Lautenslager has the qualifications to write a book like this. Check out his resume. This book starts out great and is great all throughout. It is very robust and the writing style makes you feel like you are having a great conversation. He is talking directly to us abou......more

Goodreads review by Komi

Market like you mean it provides great examples and knowledge on ways to gain market share, go viral, and execute marketing campaigns. But as you read the book you start to realize that some of the examples are just being repeated and wouldn't be much use with examples given by other firms since it......more