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Managing Services
Challenges and Innovation
Author: Irena Grugulis, Kathryn Haynes
Narrator: Anne Hancock
Unabridged: 7 hr 17 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 06/11/2019
Category: Business & Economics - Management
Synopsis
The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualizing service by bringing together contributions from leading figures in service research, to make a timely and significant multi-disciplinary contribution to the theory and practice of service management.