Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story.
It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.
Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.
Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear ...
"Catnip for all the TED fans out there." —Publishers Weekly"Unimpeachably practical . . . A handy guide for novice and moderately experienced speakers." —Kirkus Reviews"Anderson shares the secrets behind the best TED presentations." R...
A guide to crafting unforgettable, attention-grabbing business communications - from speeches and letters to business plans - using stories from the world's top business leaders.
The world's foremost business leaders are also great storytellers. Fo...
"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Aliv...
John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and fille...
Why do we so often fail to connect when speaking with business colleagues, family members, or friends? Wouldn't you like to make yourself heard and understood in all of your relationships? Using vivid examples, easy-to-learn techniques, and practica...
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, &ld...
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A revised edition of the classic guide on how to best resolve conflict in today's technologically advanced workplace.
Your work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This indispensable...
Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public spea...
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