Macrowikinomics, Don Tapscott
Macrowikinomics, Don Tapscott
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Macrowikinomics
Rebooting Business and the World

Author: Don Tapscott, Anthony D. Williams

Narrator: Alan Sklar

Unabridged: 20 hr 16 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 09/29/2010


Synopsis

In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.

In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.

In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work but how we live, learn, create, and care for each other. You'll meet such innovators as:

—An Iraq veteran whose start-up car company is "staffed" by over 45,000 competing designers and supplied by microfactories around the country

—A "micro-lending" community where 570,000 individuals help fund new ventures—from Azerbaijan to the Ukraine

—An online community for people with life-altering diseases that's also a large-scale research project

Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.

About Don Tapscott

Don Tapscott is the CEO of the Tapscott Group and the bestselling author of Wikinomics, The Digital Economy, and a dozen other acclaimed books about technology, business, and society. He is an adjunct professor at the Joseph L. Rotman School of Management at the University of Toronto and the Chancellor of Trent University.


Reviews

Goodreads review by Kara on June 06, 2011

Full disclosure: I received this book in a Goodreads First Reads giveaway. Loves me the free books. In Wikinomics, Don Tapscott and Anthony D. Williams argue that the Internet has irrevocably altered the way corporations and businesses will interact and develop new products and services. The propriet......more

Goodreads review by Supratim on July 13, 2019

Review to come soon! :)......more

Goodreads review by Luis on July 18, 2014

I liked the ideasresented in the book, but having read it a number of years after its release, I find it somehow too optimistic and extremely repetitive.......more

Goodreads review by 1.1 on June 04, 2011

Won this one. Thanks to the giveaways, being kind to me lately and all. This tome will get a second life as home defense tool or even better as part of a chair made entirely from books. Firstly, for everyone complaining about language and usage issues in this book, the generally dry (I wouldn't say s......more

Goodreads review by Prescott on November 28, 2010

Having heard a number of eye-opening interviews with Don Tapscott, I was utterly disappointed by this book. The subject matter is interesting and ultimately highly important, but struggles to shine beneath the stodgy language and over-explanations of the book's prose. Clearly, the audience of this b......more