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How to Rethink Marketing for Tech Products
Author: Martina Lauchengco
Narrator: Martina Lauchengco
Unabridged: 6 hr 56 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 04/12/2022
Synopsis
Most companies get product marketing wrong. This is the book you need to understand what market leaders—Apple, Netflix, Microsoft, Salesforce, get right—and how to transform tech product marketing at your company.