Location is Still Everything, David R. Bell
Location is Still Everything, David R. Bell
List: $35.99 | Sale: $25.20
Club: $17.99

Location is (Still) Everything
The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Author: David R. Bell

Narrator: David R. Bell

Unabridged: 6 hr 16 min

Format: Digital Audiobook Download (DRM Protected)

Published: 07/15/2014

Synopsis

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect — and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.

About David R. Bell

David R. Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania, where he studies how we use the Internet and related technologies to search, shop, and sell. David developed Wharton’s first course on digital marketing and e-commerce, and he is an active angel investor in, and adviser to, a variety of successful Internet startups. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business. He divides his time between Philadelphia and San Francisco, and searches and shops online from both places.

Reviews

Goodreads review by Chris on December 01, 2019

The Book Location is (Still) Everything written by Warton school of business professor David R. Bell is a book that looks into the new era of online searching, shopping, and selling. His book is all about how even in the new age of e-commerce where every item imaginable is just one click away, “It’s......more

Goodreads review by Romael on August 06, 2017

O mundo real afeta muito forte nosso comportamento virtual. Nossas preferencias em relação a produtos indiferenciados são influenciados pelas circunstancias físicas do lugar onde moramos( tipo de cerveja, de café e etc) Homofilia - agrupamento por características culturais e étnicas. " passaros de mesm......more

Goodreads review by Mustafa on November 16, 2020

The book was very well organized and rich of examples, the way the author explained the connection between the topics of each chapters and the way he delivered the content was very easy to take a grasp of. Most of the examples and the researches Bell used took place in the United State, nonetheless,......more

Goodreads review by Henry on May 31, 2022

Location is (Still) Everything was a very well-researched book with an insightful thesis: that online sales are driven by factors. Yet despite that, I think it is lacking as a book. While there were tons of references to studies and interesting articles, the book itself was not that gripping of a re......more

Goodreads review by Stephen Kreeger on September 21, 2017

Chocked with insights about relationship b/n online and offline behaviors A very useful work for ecommerce entrepreneurs. The relationship between physical location of customers and online offers is explored. A list of lessons learned is presented. Only criticism is that this 3-star book strikes one......more

Quotes

“A powerful rejoinder to anyone who predicted the irrelevancy of the three most important factors in retail: location, location and location. It’s a must read for anyone who runs an Internet business.” —BRAD STONE, author of The Everything Store: Jeff Bezos and the Age of Amazon“David Bell has written a playbook about how to win the internet. By illuminating the connections between our physical and virtual lives, he’s paved the way for smarter shopping, selling, sharing and living.” —NEIL BLUMENTHAL and DAVE GILBOA, co-CEOs and co-founders of Warby Parker“Thoroughly researched and elegantly written, this book offers a provocative insight—our online behavior depends a lot on where we live and this relationship is quite stable and predictable. Anyone interested in understanding online behavior of consumers would benefit tremendously from reading this book.” —SUNIL GUPTA, the Edward W. Carter Professor of Business Administration at Harvard Business School

Add to Cart
Add to Wish List