Likeable Social Media, Third Edition
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

As a social media professional, I didn't get a lot of new information from this book. But I did get some. It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate. This offers some great big-picture strategic......more

Dave Kerpen is an expert in the field of social media and word of mouth marketing. He is not someone sitting on the outside and looking in telling you how it should be done. He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to......more

"Is social media a waste of time for businesses?" This question gets asked and debated a lot. If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page. He b......more

I won this book from Goodreads. Since I don't own a business one might ask why I would be interested in winning and reading it. I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From......more

I’ve read numerous social media books, and this one is by far the absolute best!!! It’s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do. I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking......more