Likeable Social Media, Third Edition, Dave Kerpen
Likeable Social Media, Third Edition, Dave Kerpen
List: $19.99 | Sale: $13.99
Club: $9.99

Likeable Social Media, Third Edition
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Author: Dave Kerpen, Rob Berk, Michelle Greenbaum

Narrator: TBD

Unabridged: 9 hr 34 min

Format: Digital Audiobook Download

Published: 02/14/2019


Synopsis

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.

This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: *Engage customers and crowdsource innovation online *Create content that resonates with consumers and provides value*Integrate social media into the entire customer experience*Effectively deal with criticism and negative feedback on social media*Grow your audience across social channels, and much more


Reviews

Goodreads review by Jessica on August 29, 2012

As a social media professional, I didn't get a lot of new information from this book. But I did get some. It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate. This offers some great big-picture strategic......more

Goodreads review by Tylor on November 02, 2012

Dave Kerpen is an expert in the field of social media and word of mouth marketing. He is not someone sitting on the outside and looking in telling you how it should be done. He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to......more

Goodreads review by Anita on August 20, 2011

"Is social media a waste of time for businesses?" This question gets asked and debated a lot. If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page. He b......more

Goodreads review by Joan on July 12, 2011

I won this book from Goodreads. Since I don't own a business one might ask why I would be interested in winning and reading it. I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From......more

Goodreads review by Ryan on June 06, 2011

I’ve read numerous social media books, and this one is by far the absolute best!!! It’s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do. I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking......more