Let the Story Do the Work, Esther K. Choy
Let the Story Do the Work, Esther K. Choy
1 Rating(s)
List: $35.99 | Sale: $25.20
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Let the Story Do the Work
The Art of Storytelling for Business Success

Author: Esther K. Choy

Narrator: Emily Woo Zeller

Unabridged: 7 hr 19 min

Format: Digital Audiobook Download

Published: 09/05/2017

Synopsis

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there’s nothing easy about it.Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to:Capture attention - Engage your audience - Change minds - Inspire action - Bring facts and data to life - Clarify challenging concepts - Pitch persuasively - Fundraise effectively - And more.Never underestimate the power of a great story. Learn to leverage the elements of storytelling--and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

About Esther K. Choy

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She has taught in the executive education programs at Northwestern University’s Kellogg School of Management.

Reviews

Goodreads review by Tey on January 31, 2020

In this book, the author breaks down for us how to tell a good story. Structure wise, all good stories should have a beginning, middle and an ending. Typical plots include the origin (how something came to be), rags to riches, rebirth, overcoming the monster (bad to good) and the quest where the see......more

Goodreads review by Rhodes on April 23, 2018

This is who we are and here are our product facts. zzzz This book helps business people learn present themselves, their company, and products in a way that is memorable and applicable to a variety of audiences. Marketing professionals would certainly benefit, but executives and employees throughout......more

Goodreads review by Deep Shah on April 12, 2020

I was in a Business school, struggling with presentations, case competitions, projects and interviews. The people who aced these activities weren't the people I expected. They were not the ones who were the most fluent in speaking, not the ones who were having a rich experience in their life, and ce......more

Goodreads review by Bob on November 16, 2017

TODAY’S GUEST: Esther Choy, author, “Let the Story Do the Work: The Art of Storytelling for Business Success,” founder, Leadership Story Lab in Chicago About a year ago, I heard a talk by Lea Thau, the Peabody Award winning producer and creator of “The Moth Radio Hour.” She offered her entrepreneuria......more

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