Lean Marketing
Maximizing Efficiency and Customer Value in a Digital Age

If you want someone to mansplain marketing to you, this is your book. Where do I even begin - the title suggests that it will tell you how to approach Marketing with Lean Thinking, and while it explains the Lean method within the first part of the book, it rarely touches on how you can apply that thi......more

Lean Marketing by Allan Dib offers a refreshing approach to marketing by focusing on simplicity and efficiency rather than the usual overcomplicated strategies. It’s based on the lean movement, which has already revolutionized manufacturing, and now it's transforming marketing as well. One of the key......more

A must-read guide to efficient modern marketing Lean Marketing is an exceptional guide book for the fundamentals of modern marketing. This book is packed with practical information without being overwhelming. Most importantly, the concepts are clear, relevant and include steps so they can be applied......more

Good overall compliment to the 1 page marketing plan While you won't unique insights, it will be very helpful for people who are intentionally diving into marketing and want to extend their knowledge a little bit from the one page marketing plan book. This was also remind you of the things that you ne......more

Not for Marketing Professional. Or not for me anyway. While this book covers some essential marketing mindset and tips, it doesn’t good as deep as I had hoped. And having already been practicing Marketing in the past few years, this book didn’t grab me by providing anything new, so I assume that I’d......more