Leading with AI and Analytics, Florian Zettelmeyer
Leading with AI and Analytics, Florian Zettelmeyer
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Leading with AI and Analytics
Build Your Data Science IQ to Drive Business Value

Author: Florian Zettelmeyer, Eric Anderson

Narrator: Timothy Andrés Pabon

Unabridged: 11 hr 25 min

Format: Digital Audiobook Download

Published: 01/25/2022


Synopsis

Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.

The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what's often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.

In this book, you'll find the essential tools to help you: develop a strong data science intuition quotient, lead and scale AI and analytics throughout your organization, move from "best-guess" decision making to evidence-based decisions, and craft strategies and tactics to create real impact.


About Florian Zettelmeyer

Florian Zettelmeyer is a tenured professor at Northwestern University's Kellogg School of Management. He is known across academic and business arenas as a go-to expert in data analytics.


Reviews

Goodreads review by Ryan on December 28, 2024

Excellent book on data strategy. Highlights many of the problems I have seen and provides excellent solutions.......more

Goodreads review by Alireza on November 07, 2021

This book discusses how to apply artificial intelligence (AI) and logic to leadership. It serves as a reminder to readers that the divide between data science and business may be quite costly. AI and analytics (AIA) can be an effective approach as suggested by the authors to narrow the gap in busine......more

Goodreads review by Kevin on February 03, 2021

Great primer on business analytics for those who don't actually do the number crunching. Getting into the statistical methods could be a little ... gentler ... for those of us who are less inclined to spreadsheets and formulas.......more