Leadership and the Sexes, Annis Gurian
Leadership and the Sexes, Annis Gurian
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Leadership and the Sexes
Using Gender Science to Create Success in Business

Author: Annis Gurian, Barbara Michael

Narrator: Jonathan Marosz

Unabridged: 7 hr 31 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 12/17/2008


Synopsis

Each of us enters the workplace not only as a human being, but as a woman or man, Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times bestselling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking audio book weaves brain science and gender studies with real life examples from business leaders to provide a new vision of gender diversity.

Leadership and the Sexes presents brain science tools with which listeners can look into the brains of men and women to understand themselves and one another. Provided are five GenderTools, which can be used immediately in executive, management, design and marketing teams. The gender science presented here has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization’s competitive edge, profits, and bottom line by:
• Increasing gender intelligence between men and women
• Discovering new ways to supervise, negotiate, and manage
• Revising male/female relationships to meet the demands of the global economy
• Understanding how to use gender science to sell and market products and services

The corporation that utilized the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.


Reviews

Goodreads review by Sandra on September 06, 2012

When it comes to leadership, we all know that men and women lead differently. But what are their differences? This book will help you to answer the question. With the broad list of examples, this book offer the readers to increase their gender intelligence, by recognizing and managing the strengths......more

Goodreads review by Gail on February 01, 2009

This book based on the latest brain science gets specific about the gender based differences in leaders. Companies that understand and promote the differences can certainly find an impact in improved bottom line results. Must reading for anyone in business wanting to maximize the benefits of diversi......more