Launch
An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Hype or Real? If you’re hoping to become an instant millionaire, you’re in for a rude awakening. You’re not going to become rich just by reading this book. The Proof is in the Pudding Okay, the book title tantalized and teased...so I bought Launch a few days before its release. Jeff Walker had already......more

Great book on selling and launching your brand. I learned a lot from this tome. I would recommend this book to all entrepreneurs. My main takeaways are the mental triggers that the author brilliantly discloses. Great read!......more

I'm torn on how I want to rate this book, so I'm holding off on the rating for now. On the one hand, the book comes off as super-smarmy. And also like he's using it as a book-long pitch to go sign up for his (multi-thousand dollar?) Product Launch Formula course. On the other hand, he really does have......more

This is a book about launching products, marketing, and growing businesses. Author introduces Product Launch Formula(PLF). PLF is a system to get your market to engaged with your product or business. In this approach, instead of relying on a single communication to make your point, you use a sequenc......more

While not exactly what I needed, this book did provide me with some great ideas and examples. I think if you have a service to market, however, you could do worse. His suggestions seem really simple and possible, but he at least admits to some failures and some duds. The tone is one of cheerleading,......more