Last Call for Bud Light
The Fall and Future of America's Favorite Beer

5 Stars for Last Call for Bud Light: The Fall and Future of America’s Favorite Beer by Anson Frericks read by Kirby Heyborne. It was interesting to hear the history of this iconic brand. How the Busch family founded the company and how the different generations of the family had success and made new......more

Scathing condemnation of a company’s missteps, but hypocritical and clearly biased when he states that companies should avoid political topics. Clearly, the author is only interested in companies avoiding the political topics HE disagrees with personally. Additionally, seems clear that Mr. Frericks......more

What a page turner! I loved this book. Living in the shadow of Anheuser-Busch’s former world headquarters in St. Louis, I watched the beer giant change with In Bev ownership, change with cost cutting, change again with the move to New York for the execs, and change yet again with its sudden devotion......more

Mixed feelings about this book. On the one hand , I found the rise of Bud Light story very interesting. On the other hand ,his philosophy on topics such as DEI were disturbing. The author goes out of his way to lay blame on Bud Light’s problems squarely with DEI initiatives. There is a big differenc......more

Interesting read for business book nerds like me. While the last part of the book deals with the maybe what will go down as the worst marketing decision in history, the rest of the book describes the transition of American owned Aheuser Busch to foreign owned entity InBev. The author describes the c......more