Know What Matters
Lessons from a Lifetime of Transformations

Ron Shaich, founder and former CEO of Panera Bread, offers clear-headed lessons for the entire life cycle of an enterprise, from bootstrapping a startup to going public to managing large companies to selling a business. And the relevance of his message doesn't end in the boardroom. He challenges listeners to grapple with how the business impacts life, sharing his own struggles and setbacks with as much candor as he describes his successes.