Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, Stephen Denny
  • List: $27.98  |  Sale: $19.59
    Club: $13.99
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

Author: Stephen Denny

Narrator: Walter Dixon

Unabridged: 7 hr 36 min

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 03/31/2011

Genre: Business & Economics - Development - Business Development

Synopsis

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to "buy green" but who also wanted high-quality products. Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries- from software to cosmetics to aviation-for their most powerful techniques. Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include: Win in the last three feet. Leverage someone else's investment-just be there the moment the customer grabs their wallet. Create "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go. Fight unfairly. Learn how the underdog can turn the tables. From the hypercompetitive world of social media to high-stakes business-to- business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter-the size of the fight in the dog.

Recommended

The Advantage Why Organizational Health Trumps Everything Else In Business, Patrick Lencioni
The Advantage
by Patrick Lencioni

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Patrick Lencioni
Published: 03/20/2012

The Emigrant Edge How to Make It Big in America, Brian Buffini
The Emigrant Edge
by Brian Buffini

List: $17.99

Sale: $12.59

Club: $8.99

Narrator: Fred Sanders
Published: 08/01/2017

Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success, Sean Ellis
Hacking Growth
by Sean Ellis

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: Sean Ellis
Published: 04/25/2017

Think and Grow Rich (1937 Edition) The Original 1937 Unedited Edition, Napoleon Hill
Think and Grow Rich (1937 Edition)
by Napoleon Hill

List: $17.99

Sale: $12.59

Club: $8.99

Narrator: Fred Stella
Published: 11/04/2014

Companies Don't Succeed, People Do 50 Ways to Motivate Your Team, Bob Nelson, PhD
Companies Don't Succeed, People Do
by Bob Nelson, PhD

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: Tom Parks
Published: 05/01/2016

Facebook Marketing 3.0 Made Easy, John Hawkins
Facebook Marketing 3.0 Made Easy
by John Hawkins

List: $6.99

Sale: $4.90

Club: $3.49

Narrator: Susan Alcroferd
Published: 07/18/2019

QBQ! the Question Behind the Question Practicing Personal Accountability at Work and in Life, John G. Miller
QBQ! the Question Behind the Question...
by John G. Miller

List: $7.50

Sale: $5.25

Club: $3.75

Narrator: John G. Miller
Published: 06/16/2015

The Business of Platforms Strategy in the Age of Digital Competition, Innovation, and Power, Michael A. Cusumano
The Business of Platforms
by Michael A. Cusumano

List: $23.99

Sale: $16.79

Club: $11.99

Narrator: Sean Patrick Hopkins
Published: 05/07/2019

The Future Is Faster Than You Think How Converging Technologies Are Transforming Business, Industries, and Our Lives, Peter H. Diamandis
The Future Is Faster Than You Think
by Peter H. Diamandis

List: $23.99

Sale: $16.79

Club: $11.99

Narrator: Peter H. Diamandis
Published: 01/28/2020
{"id":"205777","ean":"9781596596429","abr":"Unabridged","title":"Killing Giants: 10 Strategies to Topple the Goliath in Your Industry","subtitle":"10 Strategies to Topple the Goliath in Your Industry","author":"Stephen Denny","rating_average":"3","narrator":"Walter Dixon","ubr_id":"205777","abr_id":"0","ubr_price":"27.98","abr_price":"0.00","ubr_memprice":"16.79","abr_memprice":"0.00","ubr_narrator":"Walter Dixon","abr_narrator":"","ubr_length":"Unabridged: 7 hr 30 min","abr_length":"Abridged: "}