Keeping The Millennials
Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It

Authors Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed have documented a growing trend in business today: the tendency for businesses to encourage GEN Y/GEN X recruitment -- only to complain about their laziness, disrespect for authority, poor work ethic and sense of entitlement. So although company's are spending a lot of time and money hiring and training this young workforce, it is clear that an "us vs. them" mentality persists between ownership, management and the millenials. As a result of this pattern, the author's say Gen X/GenY is turning into "Gen-Xit." This book will explain how Gen X/Gen Y is costing corporations around the globe billions in unnecessary, preventable turnover, and provide a proven approach for creating a corporate culture that attracts and keeps Gen X-Yers.  Keeping the Millennials covers topics such as: How to GEN-green your company with energetic twenty/thirty-somethings; A surprising place to find quality GEN X-Y applicants; The biggest mistake organizations make that brand them as a bad company to work for; The biggest complaints that different generations have about each other; The top ten attributes of a cool company" Keeping the Millenials will outline the feasible steps that any organization can take to zap the gap so different generations on the job are communicating and turning conflicts into cooperation.