Invention in PR

Name: Invention in PR
Brand: Tantor Audio
Availability: InStock
Author: Adam Ritchie
ISBN: 9798765079744

Author: Adam Ritchie

Narrator: Adam Ritchie

Unabridged: 2 hr 45 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 02/28/2023

Categories: Nonfiction, Business & Economics

Synopsis

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

Through tales of award-winning campaigns passionately told by their creator, listeners learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it.

For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.

About Adam Ritchie

Adam Ritchie advocates for public relations to evolve from its past as an organization's mouthpiece to its future as an organization's creative engine. Nationally regarded in the US, he's been named the field's most innovative professional (PRovoke), launched campaigns honored as the most creative (PRWeek), and runs a practice recognized as the top boutique agency in the country (PR News). He has won every award in the industry multiple times, presented at dozens of conferences, and spoken at more than fifty universities on the topic of his book, Invention in PR.

Reviews

Goodreads review by James

As a Gen-Z communicator looking to make a shift from Journalism to PR, Adam hit home his breakdown of a lot of the PR strategies we see today. My formative years have been spent amid the McDonald’s Travis Scott meal and the Ice Spice Dunkin drink, Ritchie lays out the why and the how of strategies li......more

Goodreads review by Reader

This book honestly changed my perspective on PR. It gave me so much hope and confidence in my creativity and desire to think out of the box. Adam talks about how PR professionals are no longer the end of he conveyor belt and have so much to offer. If you are looking for an informative but interestin......more

Goodreads review by Kristian

Adam Richie is a masterful storyteller and strategist. His entrepreneurial approach to solving communications and branding challenges, detailed in this book is an adrenaline shot of much-needed inspiration in a sea of communications sameness. A must-read!......more

Goodreads review by david jolley

I have been part of the public relations (PR) industry for the past 45 years and have heard so many talks and presentations I’ve lost count. When I had the pleasure, though, of attending a Public Relations Society of America (PRSA) program featuring Adam Ritchie talking about his latest book, Invent......more

Goodreads review by Steve

Adam Ritchie's book is unlike any other I've read having anything to do with the art of public relations. It is neither a self-aggrandizing autobiography written by a retired crisis counselor; nor is it an arcane treatise by some researcher talking about the importance of data or measurement. Rather,......more