Inside the Tornado

Pros * The discussion on how to move from early adopters to early majority ("crossing the chasm") was insightful. In short: you need the "whole product." While early adopters will be willing to accept an unfinished, partial solution, the early majority need a 100% solution. They need the product, the......more

(B school) Very specific guidance for navigating different levels of the adoption curve for a company. I liked that the recommendations were specific, but being so specific made the book hard to read. It would be much more beneficial if you were actually running a software company going through thes......more

Interestingly, not only did I find this book a stimulating introduction to guerilla marketing tactics in Silicon Valley's tech industries. I believe that I have also benefited in other areas from the unique brand of intelligence Moore advocates by the models he advances. I read it as part of an entr......more

For some reason, I have not come across to this business book earlier. Probably because in today's business one's perception might be that any strategic observation and suggested consideration is already out-of-date after a decade. So I was absolutely amazed to read about how Moore sees the role of......more

Great book that is a companion to "Crossing the Chasm". The tornado comes up in the chasm when the market leader is propelled into it by the sudden stampede of pragmatist buyers who choose a vendor to become the de facto standard. Then the rest quickly follow as a self-fulfilling prophecy. As more p......more