Inside Apple, Adam Lashinsky
Inside Apple, Adam Lashinsky
2 Rating(s)
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Inside Apple
How America's Most Admired--and Secretive--Company Really Works

Author: Adam Lashinsky

Narrator: Adam Lashinsky

Unabridged: 6 hr 50 min

Format: Digital Audiobook Download

Publisher: Business Plus

Published: 01/25/2012


Synopsis

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Reviews

Goodreads review by Alok on July 18, 2019

Thought a little old but still very significant in terms of information on how does Apple make it happen. You can certainly know a lot about the company and various of its. Adam has done a very commendable job that will certainly inspire people.......more

Goodreads review by Robert on February 05, 2012

Adam Lashinsky is an Editor at Large for FORTUNE magazine, where he has reported on silicon valley for more than a decade. His new book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works, reveals what it is really like to work at Apple. It must have felt like a kick in......more

Goodreads review by Maria on February 16, 2012

If you want insight to the perplexing secrecy of what goes on in Cupertino, this book shares information about how meetings were run with designers at the forefront, how employees are so dedicated to working on Apple projects that they put in long hours even through New Year’s Day, and how Apple was......more

Goodreads review by Bojan on June 16, 2013

As a longtime fan of Apple’s products, I’ve read a lot about this iconic company over the years. Apple’s willingness to break with the traditions is legendary, and it’s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has. Most of this revolutionary ze......more

Goodreads review by Sana on March 27, 2017

Well written, concise, easy read. Explores Apple from an interesting angle. That is, how they have succeeded by doing the opposite of what 'great' companies do. They are not transparent, they keep secrets from employees, there is little career progression, for many years they were dictator led and t......more