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Infinite Possibility
Creating Customer Value on the Digital Frontier
Author: B. Joseph Pine II, Kim C. Korn, James H. Gilmore
Narrator: Jay Webb
Unabridged: 9 hr 45 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 08/01/2011
Categories: Nonfiction, Business & Economics, Marketing
Synopsis
World-renowned business strategist and bestselling author (The Experience Economy, 140,00 copies sold), Joe Pine teams up with Kim Korn to take the next step after The Experience Economy. They offer a revolutionary new model to help businesses understand and develop a strategy for harnessing the limitless potential of digital technology to create memorable, enriching customer experiences.