Inbound Content, Justin Champion
Inbound Content, Justin Champion
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Inbound Content
A Step-By-Step Guide to Doing Content Marketing the Inbound Way

Author: Justin Champion

Narrator: James Fouhey

Unabridged: 5 hr 38 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/29/2019


Synopsis

Develop and implement an effective content strategy tailored to your business's needs

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.

Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.

Reviews

Goodreads review by Stephchows on December 21, 2018

A book on digital inbound marketing that was designed by a digital marketer...not a print professional. All figures that are showcasing Google drive documents are unreadable and useless.......more

Goodreads review by Erica on September 20, 2021

Would have been so much better to be able to see the content of the figures and images used in the text. I had the hard cover version, and the images were low resolution and not readable.......more

Goodreads review by Todd on April 19, 2018

Justin nails content. He understands the connection between content and growing your business and lays out the framework to make your content efforts do just that. This fantastic resource includes starting with a story, coming up with ideas, thinking long-term with content, writing well, content typ......more

Goodreads review by Hang on May 04, 2022

Cuốn sách hữu ích với những tips cơ bản khi viết nội dung. Trong thời kỳ công nghệ, việc xây dựng nội dung chất lượng sẽ giúp nâng cao danh tiếng của tổ chức. Một hành trình dài, nhưng đáng để đầu tư.......more

Goodreads review by Tuyet on December 29, 2023

Khá hữu ích và rất chi tiết. Sách đưa ra những hướng dẫn chi tiết từng bước để xây dựng và phát hành các nội dung truyền thông. Các nguyên tắc, biểu mẫu sử dụng cho brainstorm, giám sát tiến độ, đánh giá hiệu quả được mô tả chi tiết.......more