Hunting in a Farmer's World
Celebrating the Mind of an Entrepreneur

All men (and women) are created equal, but that doesn't mean that they are all the same. Entrepreneurs are different. Small business owners make up three percent of America s population, but they create two-thirds of the new jobs in our economy. They are hunters, and hunters have provided for others for thousands of years.

Management books tell entrepreneurs how to become farmers. They try to teach hunters to run their businesses using a farming cycle. Ancient farming wisdom has been translated into the modern day management tasks of planning, budgeting, standardizing, and measuring. Entrepreneurs hunt. They don't manage. They explore rather than analyze. They build companies with vision, creativity, and tenacity; not with policies and procedures.

Entrepreneurs are the hunters of the 21st century. If you take on the risks and responsibilities of owning a business, at least it should be fun.

From the ambition that captures an entrepreneur and drives him to take the plunge of starting up, to the unexpected pitfalls of runaway success, Hunting in a Farmer's World examines why business owners are different from the people who work for them.

John F. Dini draws on thousands of hours of face to face coaching with entrepreneurs, using the personal true stories of successful owners to drive home the challenges, rewards, exhilaration, and terror of being a business owner.

Hunting in a Farmer's World celebrates the differences that drive entrepreneurs. It is filled with the stories of real business owners who overcame real challenges including those that accompany success.

You deserve to run a business in a way that makes sense to you. It's time to stop listening to management books, and listen to an ownership book. It s time to be proud that you are hunting in a farmer's world.