How To Win Customers And Keep Them Fo..., Michael Leboeuf
How To Win Customers And Keep Them Fo..., Michael Leboeuf
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How To Win Customers And Keep Them For Life
An Action-Ready Blueprint for Achieving the Winner's Edge!

Author: Michael Leboeuf

Narrator: Michael Leboeuf

Abridged: 1 hr 30 min

Format: Digital Audiobook Download

Published: 03/01/1997


Synopsis

From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction.

The success of any business depends on knowing the answers to these important questions:
Why do some people buy once...and never return? Why do some people become strong, steady customers? How do you turn an angry or complaining customer into a happy and satisfied one? What are the five best ways to keep customers coming back?
How To Win Customers and Keep Them For Life is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation's foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about successful selling -- and most important of all -- how to win customers for life.

About Michael Leboeuf

Michael LeBoeuf is a business author and former management professor at the University of New Orleans.


Reviews

Goodreads review by Tanay on March 30, 2019

Really liked the following definition of Customer: What is a customer? A customer is the most important person ever in this office... In person or by mail. A customer is not dependent on us... We are dependent on him. A customer is not an interruption of our work... He is the purpose of it. We are not d......more

Goodreads review by Arwen on May 15, 2017

I promised my husband when I signed up for Demarle I would read some books about network sales and selling. I got this one from the library, and it was a pretty good book on customer service. The result has not been making me a better sales person, but in making me more cynical when I get bad custo......more

Goodreads review by Adeyemi on November 20, 2023

Awesome......more

Goodreads review by Megat on July 24, 2019

This is a must read for everyone dealing with customer.....especially in a service industry......more

Goodreads review by Ebonique on October 11, 2018

Wonderful primer book on retaining customers. Gave me a great jumping off board to delve into more serious books.......more