How to Win an Indian Election

April 2019: I found my aunt staring at the tiny screen of her smartphone, eyes as wide as saucers. She turns towards me and shows me a video of a child. “Look at how the small child is rattling off the schemes started by Modi”, she enthused, “The Modi impact is so high, even a child knows about thes......more

It was during one of our book club meetings when I was asked by a fellow reader, "what's the point in reading such books?", pointing to my copy of 'How To Win An Indian Election'. He stated that he was not interested in politics and preferred reading books on psychology and behavioral science. Well,......more

I am rating it 5 stars because of the criticality of the issue discussed here. I agree with the opening premise of the book that there are indeed very few books written into actual working mechanism of elections. Yes we do know about the underworld of politics but yet this has consolidated many of e......more

The degree of partisanship and propaganda prevalent in Indian politics today (2020-21) impelled me to dig deeper into the electoral politics in India. Coincidently this was when I was pursuing my masters degree in the US. Finding a good book that touches upon the realities of electoral politics and......more

     இந்தியா போன்ற வளர்ந்து வரும் நாடுகளில் ஜனநாயகம் என்பது பல்வேறு தடைகளை தாண்டி தான் நிலைத்திருக்க வேண்டியுள்ளது. அதிலும் மிகபெரிய மக்கள்தொகையை கொண்ட ஒரு நாட்டில் தேர்தல் நடத்துவது என்றால் எளிதான காரியமா? இந்திய தேர்தல் அரசியலில் வெல்வது எப்படி? அது எந்த வகையில் இயங்குகிறது?  நவீன தேர்தல்களில் இணைய......more